The Goodfellows story

Norman Goodfellows has been your go to liquor supplier since 1976. So, whether you’re browsing one of our stores, calling with an urgent order or planning a special occasion, we’re always here to help you. We have a national footprint that spans Johannesburg, Cape Town, Garden Route, and Durban. With over 48 years of experience in the liquor industry, we pride ourselves in being experts in our service offering. Our goal is always to provide the best service possible to our customers, that is why one of our core values is being a people-driven business.

Our B2B offering: Food & Beverage Distributors.

We’ve got the right stuff for your business!

While we have been trusted as your beverage supplier for 48 years, we recently ventured into servicing the catering needs of our customers… Why? We lost a restaurant group that loved our service, but they preferred to deal with just one supplier for their full food and beverage basket. We always aim to get the right product, at the right price and at the right time.

In 2022, Norman Goodfellows acquired District Distribution a wholesale provider of everything a business might need within the hospitality food and beverage industry. There is combined experience of over 40 years in the food and restaurant industry, giving our distribution service the expertise our customers need. To make things even more seamless, we also have a team of dedicated sales reps who are committed to taking care of our customers. Now, we are one of the largest distribution partners that service a number of restaurants, clubs, hotels, canteens, corporate clients and more. If you want something but it doesn’t seem available, we will source it for you and get it delivered.

What we offer as Food & Beverage Distributors.

  • Wholesale distribution of food and beverage
  • The widest range of beverages
  • Pantry essentials
  • Frozen products
  • Cleaning supplies

Our retail customer offering.

The Norman Goodfellows retail store experience.

At every Norman Goodfellows store you will find an extensive selection of liquor, friendly staff equipped with all the expertise you need to select the perfect bottle and a store manager that is always available to assist you. Visit one of our stores and experience a whole new world of fine wine and spirits. We take special pride in our destination stores in Fourways and Oceans that redefine what a liquor store should look and feel like.  

What can you expect when shopping at Norman Goodfellows, Fine Wine & Spirit Merchants?

  • The widest range of wine, spirits, whiskies, champagnes, sparkling wines, cap classiques, beers and soft drinks
  • Personal attention from our staff who are knowledgeable and equipped to deal with your enquiry
  • Fast and efficient services that will go beyond your expectations
  • Function and event planning services to help you get the party started and keep it going
  • Value-added services like gift wrapping, both national and international delivery and much more

Buying liquor online? How convenient!

First things first, there is nothing iffy about ordering your favourite alcoholic beverages from Norman Goodfellows online. We have a countrywide network of logistics experts. When you’re browsing our online store, you’ll see regional availability for each item, indicating either JHB, DBN or CPT. We will list and procure almost anything for our customers and deliver it to your door.

Sipping is officially rewarding!

Join Liquid Loyalty and earn Sip Coins on every purchase you make in-store or online. Your Sip Coins can be used towards future purchases. Plus, Liquid Loyalty members get access to exclusive competitions and deals.

What we offer as Fine Wine and Spirit Merchants.

  • Local and international delivery
  • Gift wrapping
  • Corporate gifting
  • Cellar appraisals and brokerage
  • Freight service
  • Expert advice in-store
  • Tailor-made beverage lists for trade and corporate customers
  • Food and wine pairing consultations
  • Bespoke event and party services

Do you have something you want to share?

We welcome and value your feedback, if you would like to share your experience with one of the Norman Goodfellows directors, please email [email protected]