About Us

Norman Goodfellows is not your average bottle store, we have been providers of the widest range of fine wine, premium spirits and more since 1976. We pride ourselves on our great customer service experience. So, whether you’re browsing our stores, calling with an urgent order, or planning a special occasion, we’re always ready to assist you. And don’t forget about Norman Goodfellows Goodstuff Delivered, which offers wholesale distribution of everything your business needs including cleaning supplies, pantry essentials and beverages.

When you visit any Norman Goodfellows store or shop online you can expect:

  • The widest range of wines, spirits, whiskies, champagnes, sparkling wines, beers and soft drinks to choose from.
  • Personal attention from members of staff who are knowledgeable and equipped to deal with your enquiry.
  • Fast, efficient service beyond your expectations.
  • Function and event planning services that will get the party started and keep it going for as long as you want it to.
  • Great value-added services such as gift wrapping, delivery to all major centres, international delivery and much more.

The store experience

Our stores are conveniently located, tastefully appointed and stocked to the brim with the finest wines, spirits, malts, soft drinks and more. Our knowledgeable staff will assist you with selecting a product and any other enquires you may have. A store manager is always available at any one of our stores and a director is always available for your personal attention at our Illovo store. Step into a branch and expect more.  Visit one of our stores »

Find out the rules and regulations of your online liquor store

Just add Norman

First things first, there’s nothing iffy about ordering your favourite alcoholic beverages from Norman Goodfellows online. For us to service your needs, we are required by law to hold both a valid liquor license and a packaged liquor license. With those in place, and a countrywide network of logistics experts, we’re ready for whenever your browsing turns to buying — and you don’t even need to leave the house!

Purchase Liquor Online in South Africa

Can I buy liquor online?

We’re the exception when compared to your ‘average’ bottle store, but certainly not when it came to the world reorganising itself to make your home-shopping experience as slick as possible. On-track with all that is an understatement, so consider Norman Goodfellows your official online liquor store.

Everything you can find in-store at one of our Norman Goodfellows branches is available to you, from wherever you click your shopping clicks.

Where to purchase liquor online?

When you want to buy liquor online, you’ll see regional availability with each item either indicating JHB, DBN or CPT. But if you’re in CPT and don’t see the availability option for your area mentioned (for example), this doesn’t mean that your online liquor store delivery can’t be fulfilled; it simply means that sourcing availability and transferring that to where it can be dispatched to you needs to happen — which we’re happy and ready to do for you!

Find out about our local stores!

Are you ready for first-class service?

We offer:

  • Delivery Services (Local and International)
  • Gift Wrap Services
  • Cellar Appraisals and Brokerage
  • Freight Services
  • Expert Advice In-Store
  • Tailor-made Beverage Lists for Trade and Corporate Customers
  • Food and Wine Pairing Consultations
  • Bespoke Party Services

Liquid Loyalty

Sipping has officially become rewarding at Norman Goodfellows! Join Liquid Loyalty today and earn Sip Coins on every purchase in-store or online which can be used towards future purchases.

We welcome your feedback

If you have feedback on your experience and you would like to share it with one of the Norman Goodfellows directors, please email directors@ngf.co.za.