The rise of celebrity-endorsed alcohol brands with American Aviation Gin and Haig Club Clubman Whisky
2018 is indeed the year of celebrity-endorsed alcohol brands making their mark in the alcoholic beverage industry. In particular, two of the most noteworthy developments have involved American Aviation Gin, and its new ownership under actor and producer Reynolds, and famous footballer David Beckham who helped create Haig Club Clubman Whisky.
Let’s give you a bit of background about these two developments.
American Aviation Gin and Ryan Reynolds
American Aviation Gin recently changed ownership on the 21st of February when the actor, producer and now a businessman, Ryan Reynolds, purchased the Gin company. Reynolds announced the news via Twitter after purchasing the Portland Gin company. The Deadpool star had this to stay on Twitter:
“In the long and in no way disastrous marriage of showbiz and alcohol, so happy to announce I’m the proud owner of a gin company... @AviationGin.”
In regards to his acquisition of the company, Reynolds said further that:
“Aviation is the best tasting gin in the world. Once I tried it, I knew I wanted to get involved with the company in a big way. If you think all gin tastes the same, you’d be mistaken. Aviation is in a completely different league and I couldn’t be prouder to be a part of the company.”
Haig Club Clubman Whisky and David Beckham
Haig Club Clubman Whisky was recently launched in South Africa by David Beckham at an event held on the 14th of March in Johannesburg. He was joined by Lungile Radu and Tshepi Vundla. The well-loved footballer commented at the event saying:
“I am incredibly proud to have been part of the creation of Haig Club and to be working with Diageo in South Africa. It is such an amazing country. Raising a glass of Haig Club Clubman last night with everyone was truly special”.
Haig Club Clubman is a Scotch that appeals to new whisky drinkers and experienced drinkers alike. It is a smooth Scotch that can be enjoyed with a Cola drink or even neat by itself.
If you enjoyed the stories behind American Aviation Gin and Haig Club Clubman Whisky, we strongly suggest taking advantage of the latest deals in our Autumn Catalogue. Purchase American Aviation Gin at R419 and Haig Club Clubman Whisky at R279. For more exciting articles, check out our blog.